Boost tells lead generators which offers are most likely to convert, via real-time appraisals for each prospect.
Each school has a different chance of converting a lead for a given prospect, but a typical lead generator doesn’t take this into account when presenting school offers to prospects.
The result is a less-than-optimal lead mix for each buyer, which means lead conversion (and subsequently lead value) will be lower than it could be by simply showing the right schools to the right prospects.
Boost uses current and historical conversion rate data across prospect factors and campaign factors (as well as CPLs) to generate real-time prospect appraisals.
Boost appraisals are delivered to lead generators before they show school offers to prospects so that they can show the highest appraised schools first.
The result is an optimized lead mix through which both lead generators and buyers maximize ROI.
- Proprietary prediction technology
- Real-time prospect appraisal prior to showing offers
- Automated lead procurement tools for buyers
- ROI maximization for both lead generators and buyers